SpeedTree implemented it. Spore arguably popularized it.
Now a new game called Infinity is taking it to the next level in a space-based MMO, with dynamically generated solar systems.
And this dynamism is not just for the virtual world either, as it is being applied to designing nuclear reactors.
See also, Selective Videos on Selection that illustrate uses of this dynamism in other industries.
Apropos Seth Godin, if your day is interupted by an unsolicited call, you may find this list of annoying and mysterious phone numbers judicious.
You may have heard of another reported NSA room within AT&T operations in Missouri. Yea, my dead sock-puppet was surprised as well.
While that claim certainly raises eyebrows, I bumped into a series of posts at Wired discussing the actual technological capabilities that these “secret” rooms had. It spins the issue in an entirely different direction (basically suggesting that the charges are being over-exaggerated/sensationalized).
Also, a friend pointed me to the “You can run, but can’t hide” category over at DefenseTech. It’s chalk full of juicy NSA/TIA info if that tickles your fancy.