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What happens when you selectively bleep out key words to make it sound as if something else has been said?

Just ask Jimmy Kimmel, king of innuendos.

Via Useful Concept.

Surprisingly, Tucker Max didn’t do this (NSFW), one of his avid fans did.

Oops.

Below are four words that I have heard mispronounced over the past several weeks during presentations. The way I break it down is not necessarily the proper phonetic way:

Scarcity. This should be pronounced as if it were the following two words: scare + city. I unfortunately heard it stated as scar-city.

Niagara. The first part should be pronounced like the word “nigh” as in, “the end is nigh.” Then “ag” from the word “agriculture.” The “arah” sounds like the portion from the name “Sarah.” So, nigh + ag + arah. Not nigh-uhh-garah.

Aesthetics. The “aes” portion sounds similar to the first part of the word “Aztec.” The “the” in the middle sounds like the “th” in “athletic” or “thespian.” Also, the “thet” portion rhymes with “vet.” The last portion “tics” or “ics” sounds exactly like the insect “ticks.” Thus, az + thet + ticks. Not eyes-thet-icks.

Efficacy. This is not efficiency. It means something entirely different. The first part of the word “eff” sounds like the letter “f” or the first part of the word “effin.” The “i” in the middle sounds like the “i” in “icky.” The “ca” sounds like the first part of “cut.” And the “cy” sounds like the word “sea” or “see.” Therefore, f + ick + cuh + sea. Not eff-ick-kasey.

So some starry-eyed ad agency got the idea of trying to capitalize off of the potential buzz-making machine that YouTube has turned into it.

Agency.com uploaded a video of why they should become Subway Inc. agency-of-record.

However, not everything is an instant viral hit just because it goes through some seemingly calculated process.

To put it bluntly, their video stinks.

A much deserved satire was created soon thereafter by Coudal Partners. It does the job nicely too — although I wish they had used the word “synergize” at some point.

See also the least coherent web 2.0 business plan.

Via Noah Kagan.

Despite being somewhat of a health nut, I somehow missed out on the studies surrounding the negative calorie diet.

Don’t let the name fool you, the contents of the food aren’t created of something like antimatter, which annihilate calories. Rather, they are filled with relatively less calories than it takes to consume them.

For instance, you eat a vegetable such as broccoli that contains 25 or so calories and your body naturally must expend about 80 calories in order to digest it. Simple math shows that more energy is used than received.

Apparently there is a new softdrink on the market called Celsius. Its creators claim that it not only fits this “negative calorie” paradigm, but that it also comes in three tasty flavors: cola, lemon & lime, and ginger ale.

Other foods that are considered to have “negative calories”:

Asparagus, Beets, Cabbage (green), Cauliflower, Clams, Celery root, Chile peppers, Cucumber, Dandelion, Carrots, Endive, Garden cress, Garlic, Papaya, Radishes, Spinach, Turnip, Zucchini, Cranberries, Apples, Oranges, Lettuce, Grapefruit, Pineapples, Tangerines, Strawberries, Raspberries, Onions