Business 2.0 has a really good write-up of all the blog-enterprises that are now funded through advertisements.
The main reason for their success: these blog cater to specific niches, thus the ads can be targeted to specific demographics much more effectively. It is the Long Tail of advertising, what Chris Anderson calls “nichification.”
[...] Too bad end-users (those creating the content) won’t be able to directly benefit from the ad revenue. « How long until you start attending classes through metaverses? Basic Versus Applied Research » [...]
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